What is Branding & How to Harness the Power of It

Your brand is the single most important investment you can make in your business. It is an identity that tells the world who you are, what you stand for, and how you want to be recognized. It’s not just a logo or a tagline — it’s everything your company does, from how you treat customers to how you interact with employees.

Join us at this webinar to understand the term “branding” and how to create a strong identity for a business or product and how to differentiate it from competitors and increase its value in the marketplace.

HIGHLIGHTS

• The meaning of a Brand and Branding
• Steps to create a Brand Development Framework
• Conducting a Brand Audit
• Identify Gaps in Brand Perception
• Reinforcing your Brand Positioning with Standards

SPEAKER

Daniel Tan
Asst. Business Development Manager, Team Lead
SME Centre@ASME