Since 2018, Alex has been a tremendous support to La Saigon Pte Ltd in our journey of growth and transformation. His guidance and expertise in digitalisation, product development, and marketing have been invaluable in helping us bring Vietnamese specialty coffee to a wider audience in Singapore and beyond.

Alex has consistently provided not just technical input, but also strategic advice that shaped how we positioned our brand and products. His role in sharing information, offering insights, and supporting us through various grant applications and initiatives made a significant difference, allowing us to scale more effectively while staying true to our values.

We are deeply grateful for his partnership and dedication over the years. Alex’s professionalism, patience, and genuine care for our success have made him an integral part of La Saigon’s journey.

Ly Bui