Marketing Meets IP: Crafting Smart Strategies for Stronger Brands

Your brand is one of the most important investments you can make in your business.
It’s the identity that tells the world who you are, what you stand for and how you want to
be recognized. More than a logo or a tagline, your full brand proposition translates into
the promises customers can count on, the experiences they receive and the reputation
they trust over time. A clear, consistent brand builds trust, differentiates you from
competitors and creates loyalty – ultimately driving preference, pricing power and
growth.
Join us for this webinar to learn how to build a strong brand, differentiate from
competitors and protect your brand!

HIGHLIGHTS

• The meaning of a Brand and Branding
• Steps to create a Brand Development Framework
• Conducting a Brand Audit
• Identify Gaps in Brand Perception
• Reinforcing your Brand Positioning with Standards
• IP Management for Your Brand

SPEAKERS

Daniel Tan Asst. Business Development    Manager, Team Lead SME Centre@ASME	Low Jin Wei Partner Lead, Senior IP Strategist IPOS International