Fundamentals of Internationalisation

In today’s interconnected global economy, SME/s are seeking opportunities beyond their domestic markets. Internationalisation is a key strategy for achieving sustainable growth, acquiring new customers, and diversifying revenue streams. This workshop aims to equip attendees with the fundamental knowledge and practical insights to navigate the complexities of international expansion successfully.

At this webinar, you will learn about:

• Understand the importance of internationalisation in the context of business growth

• Identify key considerations and challenges when entering foreign markets

• Knowledge of push n pull factors for internationalisation, Information on feasibility studies, data collection methods, cultural, infrastructure, financial, human capital, business operating model, and modes of entry for considerations before venturing into new markets

• Boosting international competitiveness with standards

SPEAKER