Internationalisation for SMEs: Key Considerations for Overseas Expansion (Thailand Focus)

Overseas expansion can unlock new growth opportunities for SMEs, but success depends on careful planning and informed decision-making. This workshop provides a structured overview of the critical considerations SMEs should evaluate before entering overseas markets, with Thailand used as a reference market to contextualise real-world challenges and opportunities.

Beyond market entry, the workshop explores the importance of international cultural awareness, infrastructure readiness, and human capital planning to ensure operational sustainability abroad. The workshop will conclude with an overview of government assistance and support schemes available to SMEs pursuing overseas activities, enabling businesses to internationalise more strategically and with greater confidence.

This workshop is suitable for SMEs considering or planning their first overseas expansion (Thailand focus), as well as those seeking to refine their internationalisation approach

At this webinar, you will learn about:
• Key considerations for overseas expansion
• Market feasibility studies
• Compliance and regulatory requirements
• International cultural considerations
• Modes of entry into overseas markets
• Government assistance for overseas expansion

SPEAKER