From Singapore to the World; Building your internationalisation strategy

Expanding overseas is a major growth opportunity for Singapore SMEs — but risky without a plan. This workshop gives you a practical framework for internationalisation, following one principle: start familiar, start near, start small, then scale.

You’ll learn how to clarify your intent, choose the right entry mode (exporting, licensing, JV, or subsidiary), assess market feasibility, and navigate compliance, culture, and financial factors. Real case studies show how to leverage the trusted Singapore brand to win overseas customers — so you can plan your next move with confidence.

Who should Attend: – SME owners eyeing their first overseas move – Businesses wanting a sharper overseas entry strategy – Anyone weighing exporting, distributorship, JV, or subsidiary

Why Attend: – Expand with a plan, not guesswork – Assess new marketsand dodge costly mistakes – Know the compliance, culture, and legal traps first.

SPEAKER