Branding in the age of AI

Your brand is the single most important investment you can make in your business. It is an identity that tells the world who you are, what you stand for, and how you want to be recognized. It’s not just a logo or a tagline — it’s everything your company does, from how you treat customers to how you interact with employees.

Join us at this webinar to understand branding and how to create a strong identity for a business or product and how to differentiate it from competitors and increase its value in the marketplace.

This workshop also will share a practical framework for using AI across the whole branding process without blending into the crowd, following one principle: think first, prompt second, and feed AI what only your business knows.

HIGHLIGHTS

• The meaning of a Brand and Branding
• Steps to create a Brand Development Framework
• Conducting a Brand Audit
• Identify Gaps in Brand Perception
• AI tool for Branding

SPEAKER

Daniel Tan                             
Team Lead – Business Advisory
SME Centre@ASME