AI Powered Growth for SMEs – Integrating GenAI into Modern Marketing

The integration of AI-powered digital tools such as Machine Learning, Natural Language Processing, Computer Vision, Speech Recognition, and Robotics holds immense potential to enhance marketing efforts.

This session will show how to harness Generative AI through the R.E.D Growth Optimisation Engine and move beyond traditional SEO into GEO and AEO strategies. By leveraging tools like ChatGPT and MS Copilot, businesses can boost marketing, strengthen digital presence, and drive sustainable growth. In today’s marketplace, success is no longer about grabbing attention but about winning the “Silent War” of digital visibility.

• Practical AI tools — introduction to ChatGPT and MS Copilot for content creation and productivity
• Generative AI in marketing — how AI is reshaping modern marketing and the digital landscape for SMEs
• R.E.D Growth Optimisation Engine — framework focusing on Revenue, Experience, and Digital growth
• Government support schemes — insights into PSG and EDG programs for digital transformation
• Grants/Initiatives
• AI References

SPEAKERS

	Alif Ahmad                          Senior Business Advisor SME Centre@ASME
	Rennie Sng                          Associate Trainer James Cook Institute