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PRODID:-//SME Centre @ ASME I A partner in your business growth journey - ECPv6.18.2//NONSGML v1.0//EN
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X-ORIGINAL-URL:https://www.smecentre-asme.sg
X-WR-CALDESC:Events for SME Centre @ ASME I A partner in your business growth journey
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TZID:Asia/Singapore
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DTSTART:20250101T000000
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DTSTART;TZID=Asia/Singapore:20260820T140000
DTEND;TZID=Asia/Singapore:20260820T160000
DTSTAMP:20260804T104715Z
CREATED:20260804T101941Z
LAST-MODIFIED:20260804T104715Z
UID:4391-1787234400-1787241600@www.smecentre-asme.sg
SUMMARY:Branding in the age of AI
DESCRIPTION:Your brand is the single most important investment you can make in your business. It is an identity that tells the world who you are\, what you stand for\, and how you want to be recognized. It’s not just a logo or a tagline — it’s everything your company does\, from how you treat customers to how you interact with employees. \nJoin us at this webinar to understand branding and how to create a strong identity for a business or product and how to differentiate it from competitors and increase its value in the marketplace. \nThis workshop also will share a practical framework for using AI across the whole branding process without blending into the crowd\, following one principle: think first\, prompt second\, and feed AI what only your business knows. \nHIGHLIGHTS \n\nThe meaning of a Brand and Branding\nSteps to create a Brand Development Framework\nConducting a Brand Audit\nIdentify Gaps in Brand Perception\nAI tool for Branding\n\nSPEAKER \n \nDaniel Tan                             \nTeam Lead – Business Advisory\nSME Centre@ASME \n 
URL:https://www.smecentre-asme.sg/event/what-is-branding-how-to-harness-the-power-of-it-13/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.smecentre-asme.sg/wp-content/uploads/2026/08/Branding-20-Aug.jpg
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20260825T140000
DTEND;TZID=Asia/Singapore:20260825T160000
DTSTAMP:20260804T103600Z
CREATED:20260804T103600Z
LAST-MODIFIED:20260804T103600Z
UID:4397-1787666400-1787673600@www.smecentre-asme.sg
SUMMARY:From Singapore to the World; Building your internationalisation strategy
DESCRIPTION:Expanding overseas is a major growth opportunity for Singapore SMEs — but risky without a plan. This workshop gives you a practical framework for internationalisation\, following one principle: start familiar\, start near\, start small\, then scale. \nYou’ll learn how to clarify your intent\, choose the right entry mode (exporting\, licensing\, JV\, or subsidiary)\, assess market feasibility\, and navigate compliance\, culture\, and financial factors. Real case studies show how to leverage the trusted Singapore brand to win overseas customers — so you can plan your next move with confidence. \nWho should Attend: – SME owners eyeing their first overseas move – Businesses wanting a sharper overseas entry strategy – Anyone weighing exporting\, distributorship\, JV\, or subsidiary \nWhy Attend: – Expand with a plan\, not guesswork – Assess new marketsand dodge costly mistakes – Know the compliance\, culture\, and legal traps first. \nSPEAKER \n                                          \n\n\n\n\nVictor Teo \n           \n\n\n\nAsst. Business Manager\n\n\n\n\nTeam Lead – Business Advisory\n\n\n\n\nSME Centre@ASME\n\n\n\n\n 
URL:https://www.smecentre-asme.sg/event/from-singapore-to-the-world-building-your-internationalisation-strategy/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.smecentre-asme.sg/wp-content/uploads/2026/08/Internationalisation-25-Aug.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20260827T140000
DTEND;TZID=Asia/Singapore:20260827T160000
DTSTAMP:20260804T104518Z
CREATED:20260804T104518Z
LAST-MODIFIED:20260804T104518Z
UID:4400-1787839200-1787846400@www.smecentre-asme.sg
SUMMARY:AI Powered Growth for SMEs - Integrating GenAI into Modern Marketing
DESCRIPTION:Every SME now has the same AI tools — which makes good content cheap and leaves brands sounding identical. This workshop gives Singapore SMEs a practical framework for using GenAI across marketing without blending in\, following one principle: AI changes the speed\, but your judgment and insight set you apart. \nYou’ll learn to run a workflow that keeps you in control from ideation to publishing\, match the right tool to each task\, write prompts that stay on-brand\, and apply GEO and AEO so AI cites you — not just finds you. \nWho should Attend: – SME owners & founders – Marketing & comms teams – Sales & business development \nWhy Attend: – Draft a week of content using GenAI – Create in minutes\, not days – Familiar with GEO and AEO to get cited by GenAI \nSPEAKER \n\n\n\n\nAlif Ahmad                          \nSenior Business Advisor\nSME Centre@ASME\n\n\n\n\n\n\n\n  \n 
URL:https://www.smecentre-asme.sg/event/ai-powered-growth-for-smes-integrating-genai-into-modern-marketing-3/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.smecentre-asme.sg/wp-content/uploads/2026/08/AI-27-Aug.jpg
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