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X-WR-CALNAME:SME Centre @ ASME I A partner in your business growth journey
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X-WR-CALDESC:Events for SME Centre @ ASME I A partner in your business growth journey
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DTSTART:20250101T000000
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DTSTART;TZID=Asia/Singapore:20260618T120000
DTEND;TZID=Asia/Singapore:20260618T140000
DTSTAMP:20260531T070410Z
CREATED:20260531T065054Z
LAST-MODIFIED:20260531T070410Z
UID:4344-1781784000-1781791200@www.smecentre-asme.sg
SUMMARY:AI Powered Growth for SMEs - Integrating GenAI into Modern Marketing
DESCRIPTION:The integration of AI-powered digital tools such as Machine Learning\, Natural Language Processing\, Computer Vision\, Speech Recognition\, and Robotics holds immense potential to enhance marketing efforts. \nThis webinar introduces SMEs on how Generative AI is transforming modern marketing. Participants will learn how AI tools can enhance content creation\, improve marketing productivity\, and strengthen online visibility through SEO\, GEO\, and AEO strategies in an AI-driven digital landscape. \n\n\n\n\n\nHIGHLIGHTS\n\n\n\n\n\n\nExplore common SME marketing challenges and how Generative AI is transforming digital business growth\nLearn how GenAI is transforming SME marketing and how SEO is evolving into GEO and AEO for AI-powered visibility\nDiscover how SMEs can use GenAI tools to streamline content creation\, reduce costs\, and boost marketing productivity through practical strategies and real-world examples.\nAn open floor for attendees to ask specific questions on integrating GenAI\, GEO\, and AEO into their unique business models.\nGrants/Initiatives\nAI References\n\nSPEAKERS \n  \n\n\n\n\nAlif Ahmad                          \nSenior Business Advisor\nSME Centre@ASME\n\n\n\nElizabeth Taylor                          \nExpert AI & Digital Marketing Trainer\n@ASK Training\n\n\n\n  \n 
URL:https://www.smecentre-asme.sg/event/ai-powered-growth-for-smes-integrating-genai-into-modern-marketing/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.smecentre-asme.sg/wp-content/uploads/2026/05/AI.jpg
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DTSTART;TZID=Asia/Singapore:20260626T143000
DTEND;TZID=Asia/Singapore:20260626T170000
DTSTAMP:20260531T070326Z
CREATED:20260531T070326Z
LAST-MODIFIED:20260531T070326Z
UID:4353-1782484200-1782493200@www.smecentre-asme.sg
SUMMARY:AI Powered Growth for SMEs - Integrating GenAI into Modern Marketing
DESCRIPTION:The integration of AI-powered digital tools such as Machine Learning\, Natural Language Processing\, Computer Vision\, Speech Recognition\, and Robotics holds immense potential to enhance marketing efforts. \nThis session will show how to harness Generative AI through the R.E.D Growth Optimisation Engine and move beyond traditional SEO into GEO and AEO strategies. By leveraging tools like ChatGPT and MS Copilot\, businesses can boost marketing\, strengthen digital presence\, and drive sustainable growth. In today’s marketplace\, success is no longer about grabbing attention but about winning the “Silent War” of digital visibility. \n\n\n\n\n\nHIGHLIGHTS\n\n\n\n\n\n\nPractical AI tools — introduction to ChatGPT and MS Copilot for content creation and productivity\nGenerative AI in marketing — how AI is reshaping modern marketing and the digital landscape for SMEs\nR.E.D Growth Optimisation Engine — framework focusing on Revenue\, Experience\, and Digital growth\nGovernment support schemes — insights into PSG and EDG programs for digital transformation\nGrants/Initiatives\nAI References\n\nSPEAKERS \n\n\n\n\nAlif Ahmad                          \nSenior Business Advisor\nSME Centre@ASME\n\n\n\nRennie Sng                          \nAssociate Trainer \nJames Cook Institute\n\n\n\n  \n 
URL:https://www.smecentre-asme.sg/event/ai-powered-growth-for-smes-integrating-genai-into-modern-marketing-2/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.smecentre-asme.sg/wp-content/uploads/2026/05/AI2.jpg
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DTSTART;TZID=Asia/Singapore:20260630T140000
DTEND;TZID=Asia/Singapore:20260630T160000
DTSTAMP:20260531T070719Z
CREATED:20260531T070719Z
LAST-MODIFIED:20260531T070719Z
UID:4360-1782828000-1782835200@www.smecentre-asme.sg
SUMMARY:What is Branding & How to Harness the Power of It
DESCRIPTION:Your brand is the single most important investment you can make in your business. It is an identity that tells the world who you are\, what you stand for\, and how you want to be recognized. It’s not just a logo or a tagline — it’s everything your company does\, from how you treat customers to how you interact with employees. \nJoin us at this webinar to understand branding and how to create a strong identity for a business or product and how to differentiate it from competitors and increase its value in the marketplace. \nHIGHLIGHTS \n\nThe meaning of a Brand and Branding\nSteps to create a Brand Development Framework\nConducting a Brand Audit\nIdentify Gaps in Brand Perception\n\nSPEAKER \n \nDaniel Tan                             \nTeam Lead – Business Advisory\nSME Centre@ASME \n 
URL:https://www.smecentre-asme.sg/event/what-is-branding-how-to-harness-the-power-of-it-12/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2022/12/Branding_16Dec22.png
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