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PRODID:-//SME Centre @ ASME I A partner in your business growth journey - ECPv6.18.2//NONSGML v1.0//EN
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X-WR-CALNAME:SME Centre @ ASME I A partner in your business growth journey
X-ORIGINAL-URL:https://www.smecentre-asme.sg
X-WR-CALDESC:Events for SME Centre @ ASME I A partner in your business growth journey
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DTSTART:20240101T000000
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DTSTART;TZID=Asia/Singapore:20250814T140000
DTEND;TZID=Asia/Singapore:20250814T160000
DTSTAMP:20250806T022931Z
CREATED:20250806T022931Z
LAST-MODIFIED:20250806T022931Z
UID:4227-1755180000-1755187200@www.smecentre-asme.sg
SUMMARY:Harnessing the Power of Social Media for Business Growth
DESCRIPTION:Social media has become an integral part of our lives\, and it has also transformed the way businesses reach out to customers. By harnessing the power of social media\, businesses can increase their brand awareness\, drive traffic to their website\, and boost sales. It’s important to remember that social media success takes time and effort\, so be patient and persistent in your efforts. \nJoin us this webinar to understand the main goals of social media marketing campaigns\, how to build brand awareness and nurture relationships with customers\, and keeping your brand at the forefront of your mind. \nHIGHLIGHTS \n\nUnderstand the importance of social media marketing\nAble to identify who are your customers\nAble to identify a suitable social media platform to reach out to your target market\nIdentify some strategies to be adopted\n\nSPEAKER \n \nAlif Ahmad\nBusiness Advisor \nSME Centre@ASME \n  \n 
URL:https://www.smecentre-asme.sg/event/harnessing-the-power-of-social-media-for-business-growth-12/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2022/07/SMM-top.png
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20250821T140000
DTEND;TZID=Asia/Singapore:20250821T160000
DTSTAMP:20250806T023421Z
CREATED:20250806T023421Z
LAST-MODIFIED:20250806T023421Z
UID:4229-1755784800-1755792000@www.smecentre-asme.sg
SUMMARY:Skill Up Your Human Capital: Managing Workforce Psychology to Recruit & Retain
DESCRIPTION:Employees are valuing organisations that look beyond the usual quick-fix. To ensure that your organisation is adapting to the changes in the market\, you will need to improve your human capital strategies. \nManaging workforce psychology to recruit and retain employees requires a people-centered approach that takes into account the needs\, motivations\, and preferences of individual employees. By creating a positive organizational culture\, offering competitive compensation and benefits\, providing opportunities for growth and development\, listening to employee feedback\, and fostering work-life balance\, you can attract and retain top talent and build a thriving\, engaged workforce. \nRegister for our workshop to improve your understanding of what truly matters to employees and how to meet their needs. \nHIGHLIGHTS \n\nEmployment trends and recruitment strategies\nHuman resource management & skill competencies\nHuman resource practices & employee retention\nManaging employee grievances\nManpower support and assistance programmes\n\nSPEAKER \n  \nAlvin Soo\nSenior Business Manager\nSME Centre@ASME
URL:https://www.smecentre-asme.sg/event/skill-up-your-human-capital-managing-workforce-psychology-to-recruit-retain-8/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2024/04/Human-Capital-Managing-Workforce.png
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20250828T140000
DTEND;TZID=Asia/Singapore:20250828T160000
DTSTAMP:20250806T024004Z
CREATED:20250806T024004Z
LAST-MODIFIED:20250806T024004Z
UID:4231-1756389600-1756396800@www.smecentre-asme.sg
SUMMARY:What is Branding & How to Harness the Power of It
DESCRIPTION:Your brand is the single most important investment you can make in your business. It is an identity that tells the world who you are\, what you stand for\, and how you want to be recognized. It’s not just a logo or a tagline — it’s everything your company does\, from how you treat customers to how you interact with employees. \nJoin us at this webinar to understand branding and how to create a strong identity for a business or product and how to differentiate it from competitors and increase its value in the marketplace. \nHIGHLIGHTS \n\nThe meaning of a Brand and Branding\nSteps to create a Brand Development Framework\nConducting a Brand Audit\nIdentify Gaps in Brand Perception\n\nSPEAKER \n \nDaniel Tan                             \nTeam Lead – Business Advisory\nSME Centre@ASME \n 
URL:https://www.smecentre-asme.sg/event/what-is-branding-how-to-harness-the-power-of-it-11/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2022/12/Branding_16Dec22.png
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