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PRODID:-//SME Centre @ ASME I A partner in your business growth journey - ECPv6.18.2//NONSGML v1.0//EN
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X-ORIGINAL-URL:https://www.smecentre-asme.sg
X-WR-CALDESC:Events for SME Centre @ ASME I A partner in your business growth journey
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TZID:Asia/Singapore
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DTSTART:20240101T000000
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DTSTART;TZID=Asia/Singapore:20250624T140000
DTEND;TZID=Asia/Singapore:20250624T160000
DTSTAMP:20250602T031633Z
CREATED:20250602T031633Z
LAST-MODIFIED:20250602T031633Z
UID:4209-1750773600-1750780800@www.smecentre-asme.sg
SUMMARY:What is Branding & How to Harness the Power of It
DESCRIPTION:Your brand is the single most important investment you can make in your business. It is an identity that tells the world who you are\, what you stand for\, and how you want to be recognized. It’s not just a logo or a tagline — it’s everything your company does\, from how you treat customers to how you interact with employees. \nJoin us at this webinar to understand branding and how to create a strong identity for a business or product and how to differentiate it from competitors and increase its value in the marketplace. \nHIGHLIGHTS \n\nThe meaning of a Brand and Branding\nSteps to create a Brand Development Framework\nConducting a Brand Audit\nIdentify Gaps in Brand Perception\n\nSPEAKER \n \nAlif Ahmad                             \nBusiness Advisor\nSME Centre@ASME \n 
URL:https://www.smecentre-asme.sg/event/what-is-branding-how-to-harness-the-power-of-it-10/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2022/12/Branding_16Dec22.png
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20250625T140000
DTEND;TZID=Asia/Singapore:20250625T160000
DTSTAMP:20250602T032114Z
CREATED:20250602T032019Z
LAST-MODIFIED:20250602T032114Z
UID:4211-1750860000-1750867200@www.smecentre-asme.sg
SUMMARY:Skill up your Human Capital: Understanding Workforce Psychology & Flexi-work Arrangements
DESCRIPTION:The pandemic brought about a change in employee priorities and the conventional tenets of HR have become obsolete. Employees are valuing organisations that look beyond the usual quick-fix. To ensure that your organisation is adapting to the changes in the market\, you will need to improve your human capital strategies. \nJoin us at our upcoming human capital workshop. The session will improve your understanding of what truly matters to employees and how to meet their needs. \nHIGHLIGHTS \n\nFair employment trends and recruitment strategies\nHuman resource management & skill competencies\nHuman resource practices & employee retention\nManaging employee grievances\n\nSPEAKER \n \n\n\n\nVictor Teo               \nAssistant Business Manager\, Team Lead\nSME Centre@ASME \n \n\n\n\n\n 
URL:https://www.smecentre-asme.sg/event/skill-up-your-human-capital-understanding-workforce-psychology-flexi-work-arrangements-2/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2024/04/Human-Capital-Managing-Workforce.png
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20250626T150000
DTEND;TZID=Asia/Singapore:20250626T160000
DTSTAMP:20250619T084811Z
CREATED:20250619T084706Z
LAST-MODIFIED:20250619T084811Z
UID:4215-1750950000-1750953600@www.smecentre-asme.sg
SUMMARY:Building Customer Loyalty & Protecting Your Data
DESCRIPTION:SME Centre@ASME is excited to partner with AsiaCloud to bring you a practical webinar tailored for SMEs! \nWhether you’re looking to strengthen customer loyalty or stay ahead of data protection risks\, this session is designed for you. \nHIGHLIGHTS\n• The foundations of customer loyalty\n• Key drivers and strategies that work\n• Application case studies sharing\n• The real story behind 23andMe – what went wrong and key takeaways for\nSMEs\n• What happens to your data handled by a liquidated business\n• Why PDPA compliance is more than a legal checkbox – it’s a trust builder \nSPEAKERS \n\n\n\n\nDaniel Tan \nAssistant Business Development Manager \nTeam Lead – Business Advisory \nSME Centre@ASME\n\n\n\nAllan Yeo \nCompliance Expert \nAsiaCloud
URL:https://www.smecentre-asme.sg/event/building-customer-loyalty-protecting-your-data/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2025/06/Screenshot-2025-06-19-164002.png
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