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PRODID:-//SME Centre @ ASME I A partner in your business growth journey - ECPv6.18.2//NONSGML v1.0//EN
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X-WR-CALDESC:Events for SME Centre @ ASME I A partner in your business growth journey
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TZID:Asia/Singapore
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DTSTART;TZID=Asia/Singapore:20250110T140000
DTEND;TZID=Asia/Singapore:20250110T160000
DTSTAMP:20250102T072650Z
CREATED:20250102T072650Z
LAST-MODIFIED:20250102T072650Z
UID:4013-1736517600-1736524800@www.smecentre-asme.sg
SUMMARY:Elevate Your Business With PR
DESCRIPTION:Are you an SME looking to amplify your brand publicity? \nDiscover the secrets to building brand awareness and credibility through effective Public Relations marketing strategies in this dynamic & interactive sharing session. Learn to craft captivating PR stories and gain industry-specific tips on landing coveted features in media giants like The Straits Times\, CNBC\, and Channel NewsAsia. \nJoin this engaging session where our expert speaker will reveal the strategic brilliance behind effective PR. Don’t miss this opportunity to redefine your PR game and position your brand for unparalleled success. \nThis webinar is tailored for entrepreneurs and SME owners seeking to gain an understanding of public relations and how it possibly could amplify your brand in today’s competitive landscape. \nHIGHLIGHTS \n\nIntroduction to PR Marketing\nUnderstanding their synergies and importance in business growth\nActionable guide to getting media features for your brand\nCase Studies Sharing\n\nSPEAKERS \n\n\n\n\nDaniel Tan \nAssistant Business Development Manager \nTeam Lead – Business Advisory \nSME Centre@ASME\n\n\n\nChristel Goh \nFounder \nGrow PR\n\n\n\n 
URL:https://www.smecentre-asme.sg/event/elevate-your-business-with-pr-2/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2023/11/Elevate-Your-Business-With-PR.png
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20250114T140000
DTEND;TZID=Asia/Singapore:20250114T160000
DTSTAMP:20250107T062556Z
CREATED:20250107T062345Z
LAST-MODIFIED:20250107T062556Z
UID:4026-1736863200-1736870400@www.smecentre-asme.sg
SUMMARY:Maximising Efficiency with AI-Enabled Digitalisation Tools for SMEs
DESCRIPTION:In the realm of Singapore SMEs\, the integration of AI-powered digital tools such as Machine Learning\, Natural Language Processing\, Computer Vision\, Speech Recognition\, and Robotics holds immense potential to enhance operational efficiency and customer engagement. These tools offer a myriad of benefits\, including process automation\, data-driven decision-making\, and enriched customer experiences. \nReal-world case studies underscore the effectiveness of these tools in streamlining workflows and elevating customer service standards. Prioritizing these tools based on specific needs and scalability potential is crucial for SMEs aiming for sustainable growth and a competitive edge in the digital era. \nJoin us for a live walkthrough on Microsoft 365 Copilot to see how it works and how it can draft emails\, auto-transcribe meetings\, create full presentations with a prompt\, simplify content creation\, research and analysis. \nHIGHLIGHTS \n\nOverview & Different types of AI-Enabled Digitalisation Tools\nImplementation and Best Practices\nBarriers to Adoption vs Cost\nGrants & Initiatives\nFree AI References\nPractical AI for SMEs – Microsoft 365 Copilot walkthrough for using generative AI in your work\n\nSPEAKERS \n \nAlif Ahmad                             \nBusiness Advisor\nSME Centre@ASME \n \nAnoop Manghat \nBD & Customer Success\, \nMicrosoft Copilot & AI Solutions \nAXIOM
URL:https://www.smecentre-asme.sg/event/maximising-efficiency-with-ai-enabled-digitalisation-tools-for-smes-3/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.smecentre-asme.sg/wp-content/uploads/2024/07/Maximising-Efficiency-with-AI-enabled-Digitalisation-Tools-for-SME’s.jpg
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20250116T140000
DTEND;TZID=Asia/Singapore:20250116T160000
DTSTAMP:20250102T073451Z
CREATED:20250102T073451Z
LAST-MODIFIED:20250102T073451Z
UID:4016-1737036000-1737043200@www.smecentre-asme.sg
SUMMARY:What is Branding & How to Harness the Power of It
DESCRIPTION:Your brand is the single most important investment you can make in your business. It is an identity that tells the world who you are\, what you stand for\, and how you want to be recognized. It’s not just a logo or a tagline — it’s everything your company does\, from how you treat customers to how you interact with employees. \nJoin us at this webinar to understand the term “branding” and how to create a strong identity for a business or product and how to differentiate it from competitors and increase its value in the marketplace. \nHIGHLIGHTS \n\nThe meaning of a Brand and Branding\nSteps to create a Brand Development Framework\nConducting a Brand Audit\nIdentify Gaps in Brand Perception\nReinforcing your Brand Positioning with Standards\n\nSPEAKER \n \nDaniel Tan\nAsst. Business Development Manager\, Team Lead\nSME Centre@ASME \n 
URL:https://www.smecentre-asme.sg/event/what-is-branding-how-to-harness-the-power-of-it-8/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2022/12/Branding_16Dec22.png
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20250122T140000
DTEND;TZID=Asia/Singapore:20250122T160000
DTSTAMP:20250102T074110Z
CREATED:20250102T074110Z
LAST-MODIFIED:20250102T074110Z
UID:4023-1737554400-1737561600@www.smecentre-asme.sg
SUMMARY:From Problems to Possibilities - Unlocking Growth with Creative Problem Solving
DESCRIPTION:Design Thinking is a process that finds solutions to all sorts of challenges in a co-creative way by discovering and fulfilling unarticulated unmet needs. When you focus on doing what the customers need\, you can deliver products or services that the customers truly want; thereby generating business growth. \nJoin us at this webinar to learn the Design Thinking approach\, and how it can help businesses approach the problem from the user’s perspective and tries to solve the problems in a user-centric way. \nSPEAKER \n \nVictor Teo\nAsst. Business Manager\, Team Lead\nSME Centre@ASME
URL:https://www.smecentre-asme.sg/event/from-problems-to-possibilities-unlocking-growth-with-creative-problem-solving/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.smecentre-asme.sg/wp-content/uploads/2025/01/Design-Thinking.jpg
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