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PRODID:-//SME Centre @ ASME I A partner in your business growth journey - ECPv6.18.2//NONSGML v1.0//EN
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X-ORIGINAL-URL:https://www.smecentre-asme.sg
X-WR-CALDESC:Events for SME Centre @ ASME I A partner in your business growth journey
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TZID:Asia/Singapore
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DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20241210T140000
DTEND;TZID=Asia/Singapore:20241210T160000
DTSTAMP:20241128T025155Z
CREATED:20231204T064356Z
LAST-MODIFIED:20241128T025155Z
UID:3534-1733839200-1733846400@www.smecentre-asme.sg
SUMMARY:Elevate Your Business With PR
DESCRIPTION:Are you an SME looking to amplify your brand publicity? \nDiscover the secrets to building brand awareness and credibility through effective Public Relations marketing strategies in this dynamic & interactive sharing session. Learn to craft captivating PR stories and gain industry-specific tips on landing coveted features in media giants like The Straits Times\, CNBC\, and Channel NewsAsia. \nJoin this engaging session where our expert speaker will reveal the strategic brilliance behind effective PR. Don’t miss this opportunity to redefine your PR game and position your brand for unparalleled success. \nThis webinar is tailored for entrepreneurs and SME owners seeking to gain an understanding of public relations and how it possibly could amplify your brand in today’s competitive landscape. \nHIGHLIGHTS \n\nIntroduction to PR Marketing\nUnderstanding their synergies and importance in business growth\nActionable guide to getting media features for your brand\nCase Studies Sharing\n\nSPEAKERS \n\n\n\n\nDaniel Tan \nAssistant Business Development Manager \nTeam Lead – Business Advisory \nSME Centre@ASME\n\n\n\nChristel Goh \nFounder \nGrow PR\n\n\n\n 
URL:https://www.smecentre-asme.sg/event/elevate-your-business-with-pr/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2023/11/Elevate-Your-Business-With-PR.png
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20241213T140000
DTEND;TZID=Asia/Singapore:20241213T160000
DTSTAMP:20241128T030017Z
CREATED:20241128T030017Z
LAST-MODIFIED:20241128T030017Z
UID:3972-1734098400-1734105600@www.smecentre-asme.sg
SUMMARY:Maximising Efficiency with AI-Enabled Digitalisation Tools for SME's
DESCRIPTION:In the realm of Singapore SMEs\, the integration of AI-powered digital tools such as Machine Learning\, Natural Language Processing\, Computer Vision\, Speech Recognition\, and Robotics holds immense potential to enhance operational efficiency and customer engagement. These tools offer a myriad of benefits\, including process automation\, data-driven decision-making\, and enriched customer experiences. \nReal-world case studies underscore the effectiveness of these tools in streamlining workflows and elevating customer service standards. Prioritizing these tools based on specific needs and scalability potential is crucial for SMEs aiming for sustainable growth and a competitive edge in the digital era. \nHIGHLIGHTS \n\nOverview & Different types of AI-Enabled Digitalisation Tools\nImplementation and Best Practices\nBarriers to Adoption vs Cost\nGrants & Initiatives\nFree AI References\n\nSPEAKER \n \nAlif Ahmad\nBusiness Advisor\nSME Centre@ASME
URL:https://www.smecentre-asme.sg/event/maximising-efficiency-with-ai-enabled-digitalisation-tools-for-smes-2/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.smecentre-asme.sg/wp-content/uploads/2024/07/Maximising-Efficiency-with-AI-enabled-Digitalisation-Tools-for-SME’s.jpg
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20241217T140000
DTEND;TZID=Asia/Singapore:20241217T160000
DTSTAMP:20241203T025412Z
CREATED:20240730T082157Z
LAST-MODIFIED:20241203T025412Z
UID:3885-1734444000-1734451200@www.smecentre-asme.sg
SUMMARY:Fundamentals of Internationalisation
DESCRIPTION:In today’s interconnected global economy\, SME/s are seeking opportunities beyond their domestic markets. Internationalisation is a key strategy for achieving sustainable growth\, acquiring new customers\, and diversifying revenue streams. This workshop aims to equip attendees with the fundamental knowledge and practical insights to navigate the complexities of international expansion successfully. \nAt this webinar\, you will learn about: \n• Understand the importance of internationalisation in the context of business growth \n• Identify key considerations and challenges when entering foreign markets \n• Knowledge of push n pull factors for internationalisation\, Information on feasibility studies\, data collection methods\, cultural\, infrastructure\, financial\, human capital\, business operating model\, and modes of entry for considerations before venturing into new markets \n• Boosting international competitiveness with standards \n  \nSPEAKER \n       \n\n\n\n\nDaniel Tan \n\n\n\nAsst. Business Development Manager\n\n\n\nTeam Lead\n\n\n\nSME Centre@ASME\n\n\n\n 
URL:https://www.smecentre-asme.sg/event/internationalisation-strategies-for-business-growth-2/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.smecentre-asme.sg/wp-content/uploads/2024/07/EDMs-Hori-edit.jpg
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20241218T140000
DTEND;TZID=Asia/Singapore:20241218T160000
DTSTAMP:20241128T040128Z
CREATED:20241128T034919Z
LAST-MODIFIED:20241128T040128Z
UID:3977-1734530400-1734537600@www.smecentre-asme.sg
SUMMARY:Skill Up Your Human Capital: Managing Workforce Psychology to Recruit & Retain
DESCRIPTION:Employees are valuing organisations that look beyond the usual quick-fix. To ensure that your organisation is adapting to the changes in the market\, you will need to improve your human capital strategies. \nManaging workforce psychology to recruit and retain employees requires a people-centered approach that takes into account the needs\, motivations\, and preferences of individual employees. By creating a positive organizational culture\, offering competitive compensation and benefits\, providing opportunities for growth and development\, listening to employee feedback\, and fostering work-life balance\, you can attract and retain top talent and build a thriving\, engaged workforce. \nRegister for our workshop to improve your understanding of what truly matters to employees and how to meet their needs. \nHIGHLIGHTS \n\nEmployment trends and recruitment strategies\nHuman resource management & skill competencies\nHuman resource practices & employee retention\nManaging employee grievances\nManpower support and assistance programmes\n\nSPEAKER \n  \nAlvin Soo\nSenior Business Manager\nSME Centre@ASME
URL:https://www.smecentre-asme.sg/event/skill-up-your-human-capital-managing-workforce-psychology-to-recruit-retain-6/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2022/11/Human-Capital-Managing-Workforce.png
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20241219T140000
DTEND;TZID=Asia/Singapore:20241219T160000
DTSTAMP:20241128T033804Z
CREATED:20241128T033804Z
LAST-MODIFIED:20241128T033804Z
UID:3974-1734616800-1734624000@www.smecentre-asme.sg
SUMMARY:Harnessing the Power of Social Media for Business Growth
DESCRIPTION:Social media has become an integral part of our lives\, and it has also transformed the way businesses reach out to customers. By harnessing the power of social media\, businesses can increase their brand awareness\, drive traffic to their website\, and boost sales. It’s important to remember that social media success takes time and effort\, so be patient and persistent in your efforts. \nJoin us this 22 October to understand the main goals of social media marketing campaigns\, how to build brand awareness and nurture relationships with customers\, and keeping your brand at the forefront of your mind. \nHIGHLIGHTS \n\nUnderstand the importance of social media marketing\nAble to identify who are your customers\nAble to identify a suitable social media platform to reach out to your target market\nIdentify some strategies to be adopted\n\nSPEAKER \n \nAlif Ahmad\nBusiness Advisor\nSME Centre@ASME \n  \n 
URL:https://www.smecentre-asme.sg/event/harnessing-the-power-of-social-media-for-business-growth-9/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2022/07/SMM-top.png
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