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X-WR-CALNAME:SME Centre @ ASME I A partner in your business growth journey
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X-WR-CALDESC:Events for SME Centre @ ASME I A partner in your business growth journey
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DTSTART:20220101T000000
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DTSTART;TZID=Asia/Singapore:20230607T130000
DTEND;TZID=Asia/Singapore:20230607T150000
DTSTAMP:20230516T084745Z
CREATED:20230516T063018Z
LAST-MODIFIED:20230516T084745Z
UID:3234-1686142800-1686150000@www.smecentre-asme.sg
SUMMARY:Skill up with Social Commerce: Getting your customers to Buy
DESCRIPTION:Skill up with Social Commerce\, Getting your customers to Buy \nE-commerce is on the rise globally\, and more consumers are turning to online shopping. This trend provides marketers with a unique opportunity to explore various platforms\, including social media\, to understand consumer behaviour better. \nSocial Commerce allows businesses to provide customers with a seamless experience\, ultimately leading to increased sales. There are three compelling reasons why brands should consider implementing Social Commerce: \nReaching prospects at touch points that matter: Social media platforms now account for more than socialising. They are powerful discovery engines for brands\, reaching users where they spend their time and gather information before making purchase decisions. \nCreating frictionless shopping experiences: Each additional step in the purchasing process is an opportunity for a prospect to change their mind. Reducing friction points and simplifying the purchasing process can increase the likelihood of customers making a purchase. \nTaking advantage of the e-commerce boom: More consumers are turning to online shopping than ever before. This trend provides an opportunity for marketers to learn how their best customers behave online\, across platforms. \nJoin us in our workshop to learn more about Social Commerce and how it can benefit your brand in today’s digital age. \nSpeakers: \n\n\n\n\n\n\n\n  \n  \nSharing About Stellar Ace \nStellar Ace is Singapore’s Omnichannel Architect providing offline and online engagement solutions for any client\, Big or Small. We will be sharing our complete network-based advertising solution of Home-Travel-Eat-Shop-Play daily audience touchpoint. With these daily touchpoints\, we are able to deliver your brand awareness or tactical messages to over 35 million audiences weekly. \nSpeakers \n\n\n\n\n\n\n\n 
URL:https://www.smecentre-asme.sg/event/hives-business-capability-series/
LOCATION:90 Bras Basah Road\, Esplanade MRT station B1-30 to 43\, 189562\, Singapore
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2023/05/EDM-2.png
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DTSTART;TZID=Asia/Singapore:20230620T140000
DTEND;TZID=Asia/Singapore:20230620T160000
DTSTAMP:20230525T031129Z
CREATED:20230525T031129Z
LAST-MODIFIED:20230525T031129Z
UID:3261-1687269600-1687276800@www.smecentre-asme.sg
SUMMARY:What is Branding & How to Harness the Power of It
DESCRIPTION:Your brand is the single most important investment you can make in your business. It is an identity that tells the world who you are\, what you stand for\, and how you want to be recognized. It’s not just a logo or a tagline — it’s everything your company does\, from how you treat customers to how you interact with employees. \nJoin us at this webinar to understand the term “branding” and how to create a strong identity for a business or product and how to differentiate it from competitors and increase its value in the marketplace. \nHIGHLIGHTS \n\nThe meaning of a Brand and Branding\nSteps to create a Brand Development Framework\nConducting a Brand Audit\nIdentify Gaps in Brand Perception\n\n  \n\n\n\n \nSPEAKER \nAlif Ahmad\nBusiness Advisor\nSME Centre@ASME\n \nCO-SPEAKER \nDaniel Teo\nSenior Business Advisor\, Team Lead\nSME Centre@ASME\n\n\n\n  \nRegistration link: 
URL:https://www.smecentre-asme.sg/event/what-is-branding-how-to-harness-the-power-of-it-2/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2022/12/Branding_16Dec22.png
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20230622T140000
DTEND;TZID=Asia/Singapore:20230622T160000
DTSTAMP:20230525T030528Z
CREATED:20230525T030528Z
LAST-MODIFIED:20230525T030528Z
UID:3277-1687442400-1687449600@www.smecentre-asme.sg
SUMMARY:Skill up your Human Capital: Managing Workforce Psychology to Recruit & Retain
DESCRIPTION:Employees are valuing organisations that look beyond the usual quick-fix. To ensure that your organisation is adapting to the changes in the market\, you will need to improve your human capital strategies. \nManaging workforce psychology to recruit and retain employees requires a people-centered approach that takes into account the needs\, motivations\, and preferences of individual employees. By creating a positive organizational culture\, offering competitive compensation and benefits\, providing opportunities for growth and development\, listening to employee feedback\, and fostering work-life balance\, you can attract and retain top talent and build a thriving\, engaged workforce. \nRegister for our workshop on 22 Jun 23 to improve your understanding of what truly matters to employees and how to meet their needs. \nHIGHLIGHTS \n\nFair employment trends and recruitment strategies\nHuman resource management & skill competencies\nHuman resource practices & employee retention\nManaging employee grievances\nManpower support and assistance programmes\n\nSPEAKER \n \nVictor Teo\nSenior Business Advisor\, Team Lead\nSME Centre@ASME \nRegistration link: bit.ly/41wzXTY  \n 
URL:https://www.smecentre-asme.sg/event/skill-up-your-human-capital-managing-workforce-psychology-to-recruit-retain-3/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2022/11/Human-Capital-Managing-Workforce.png
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20230628T140000
DTEND;TZID=Asia/Singapore:20230628T160000
DTSTAMP:20230525T032235Z
CREATED:20230525T032203Z
LAST-MODIFIED:20230525T032235Z
UID:3282-1687960800-1687968000@www.smecentre-asme.sg
SUMMARY:Harnessing the Power of Social Media for Business Growth
DESCRIPTION:Social media has become an integral part of our lives\, and it has also transformed the way businesses reach out to customers. By harnessing the power of social media\, businesses can increase their brand awareness\, drive traffic to their website\, and boost sales. It’s important to remember that social media success takes time and effort\, so be patient and persistent in your efforts. \nJoin us this 28 June to understand the main goals of social media marketing campaigns\, how to build brand awareness and nurture relationships with customers\, and keeping your brand at the forefront of your mind. \nHIGHLIGHTS \n\nUnderstand the importance of social media marketing\nAble to identify who are your customers\nAble to identify a suitable social media platform to reach out to your target market\nIdentify some strategies to be adopted\n\nSPEAKER \n \nDaniel Tan\nSenior Business Advisor\, Team Lead\nSME Centre@ASME \nRegistration link: 
URL:https://www.smecentre-asme.sg/event/harnessing-the-power-of-social-media-for-business-growth-4/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2022/07/SMM-top.png
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