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PRODID:-//SME Centre@ASME I A partner in your business growth journey - ECPv5.4.0.1//NONSGML v1.0//EN
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X-WR-CALNAME:SME Centre@ASME I A partner in your business growth journey
X-ORIGINAL-URL:https://www.smecentre-asme.sg
X-WR-CALDESC:Events for SME Centre@ASME I A partner in your business growth journey
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TZID:Asia/Singapore
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TZOFFSETFROM:+0800
TZOFFSETTO:+0800
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DTSTART:20260101T000000
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20260630T140000
DTEND;TZID=Asia/Singapore:20260630T160000
DTSTAMP:20260727T211320
CREATED:20260531T070719Z
LAST-MODIFIED:20260531T070719Z
UID:4360-1782828000-1782835200@www.smecentre-asme.sg
SUMMARY:What is Branding & How to Harness the Power of It
DESCRIPTION:Your brand is the single most important investment you can make in your business. It is an identity that tells the world who you are\, what you stand for\, and how you want to be recognized. It’s not just a logo or a tagline — it’s everything your company does\, from how you treat customers to how you interact with employees. \nJoin us at this webinar to understand branding and how to create a strong identity for a business or product and how to differentiate it from competitors and increase its value in the marketplace. \nHIGHLIGHTS \n\nThe meaning of a Brand and Branding\nSteps to create a Brand Development Framework\nConducting a Brand Audit\nIdentify Gaps in Brand Perception\n\nSPEAKER \n \nDaniel Tan                             \nTeam Lead – Business Advisory\nSME Centre@ASME \n 
URL:https://www.smecentre-asme.sg/event/what-is-branding-how-to-harness-the-power-of-it-12/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2022/12/Branding_16Dec22.png
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20260709T140000
DTEND;TZID=Asia/Singapore:20260709T170000
DTSTAMP:20260727T211320
CREATED:20260715T042748Z
LAST-MODIFIED:20260715T042902Z
UID:4369-1783605600-1783616400@www.smecentre-asme.sg
SUMMARY:Fractional Leaders Program - Bridging Local Talents to Propel SMEs' Growth
DESCRIPTION:Join us at Scale Beyond Borders: Leveraging Mature Fractional Talent for Overseas Expansion\, a practical workshop designed to help SMEs explore how mature fractional talent can support international growth initiatives\, market entry\, and business development across the region.
URL:https://www.smecentre-asme.sg/event/4369/
LOCATION:Lifelong Learning Institute\, 11 Eunos Road 8\, Level 2\, Hall 2-1\, 408601\, Singapore
ATTACH;FMTTYPE=image/jpeg:https://www.smecentre-asme.sg/wp-content/uploads/2026/07/WhatsApp-Image-2026-07-04-at-13.23.50.jpeg
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20260722T140000
DTEND;TZID=Asia/Singapore:20260722T170000
DTSTAMP:20260727T211320
CREATED:20250905T030219Z
LAST-MODIFIED:20260715T044155Z
UID:4239-1784728800-1784739600@www.smecentre-asme.sg
SUMMARY:TikTok for SMEs: Unlocking Growth Opportunities in Singapore's Digital Age
DESCRIPTION:This webinar explores how TikTok can be a powerful\, cost-effective tool for SME growth in Singapore’s digital landscape. With consumers shifting to short engaging videos\, TikTok offers SMEs a chance to boost visibility\, attract younger audiences and drive sales without large ad budgets. \nIt covers practical strategies for content creation\, branding\, advertising and performance tracking\, supported by local success stories. Participants will learn how to build authentic connections\, go viral through trends and maximize ROI with minimal spend. \nHIGHLIGHTS \n\nUnderstand TikTok’s consumer behavior and content trends\nLeverage TikTok to build brand awareness and drive sales growth\nRecognize benefits of using TikTok as a low-cost marketing tool\nUnderstand effective TikTok content strategies aligned with their brand\nExplore advertising options available through TikTok Ads Manager\nApply best practices for increasing engagement and visibility\n\n  \nSPEAKER \n \nAlif Ahmad\nSenior Business Advisor \nSME Centre@ASME
URL:https://www.smecentre-asme.sg/event/tiktok-for-smes-unlocking-growth-opportunities-in-singapores-digital-age/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.smecentre-asme.sg/wp-content/uploads/2025/09/Tiktok.jpg
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20260728T140000
DTEND;TZID=Asia/Singapore:20260728T170000
DTSTAMP:20260727T211320
CREATED:20260715T044922Z
LAST-MODIFIED:20260715T044922Z
UID:4378-1785247200-1785258000@www.smecentre-asme.sg
SUMMARY:The Importance of Omni Channel Marketing
DESCRIPTION:In today’s increasingly digital world\, businesses have to stay relevant in both their online and offline marketing efforts to stay competitive and profitable. The solution lies in the fine art of omni channel marketing integration. \nJoin us at this webinar to learn the concept and fundamentals of omni channel and create synergy between your online and offline marketing efforts and make your business more successful in the long run. \nHIGHLIGHTS \n\nThe concept and importance of Omni-Channel marketing\nHow to identify Omni-Channel design solutions through actual case studies\nHow to develop and deploy an Omni-Channel approach to create a unified brand experience\n\nSPEAKER \n \nDaniel Tan\nAsst. Business Development Manager\, Team Lead\nSME Centre@ASME
URL:https://www.smecentre-asme.sg/event/the-importance-of-omni-channel-marketing-8/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/png:https://www.smecentre-asme.sg/wp-content/uploads/2023/08/OMNI-CHANNEL.png
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