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PRODID:-//SME Centre@ASME I A partner in your business growth journey - ECPv5.4.0.1//NONSGML v1.0//EN
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X-WR-CALNAME:SME Centre@ASME I A partner in your business growth journey
X-ORIGINAL-URL:https://www.smecentre-asme.sg
X-WR-CALDESC:Events for SME Centre@ASME I A partner in your business growth journey
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TZID:Asia/Singapore
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TZOFFSETFROM:+0800
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TZNAME:+08
DTSTART:20260101T000000
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20260820T140000
DTEND;TZID=Asia/Singapore:20260820T160000
DTSTAMP:20260804T211936
CREATED:20260804T101941Z
LAST-MODIFIED:20260804T104715Z
UID:4391-1787234400-1787241600@www.smecentre-asme.sg
SUMMARY:Branding in the age of AI
DESCRIPTION:Your brand is the single most important investment you can make in your business. It is an identity that tells the world who you are\, what you stand for\, and how you want to be recognized. It’s not just a logo or a tagline — it’s everything your company does\, from how you treat customers to how you interact with employees. \nJoin us at this webinar to understand branding and how to create a strong identity for a business or product and how to differentiate it from competitors and increase its value in the marketplace. \nThis workshop also will share a practical framework for using AI across the whole branding process without blending into the crowd\, following one principle: think first\, prompt second\, and feed AI what only your business knows. \nHIGHLIGHTS \n\nThe meaning of a Brand and Branding\nSteps to create a Brand Development Framework\nConducting a Brand Audit\nIdentify Gaps in Brand Perception\nAI tool for Branding\n\nSPEAKER \n \nDaniel Tan                             \nTeam Lead – Business Advisory\nSME Centre@ASME \n 
URL:https://www.smecentre-asme.sg/event/what-is-branding-how-to-harness-the-power-of-it-13/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.smecentre-asme.sg/wp-content/uploads/2026/08/Branding-20-Aug.jpg
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