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X-WR-CALNAME:SME Centre@ASME I A partner in your business growth journey
X-ORIGINAL-URL:https://www.smecentre-asme.sg
X-WR-CALDESC:Events for SME Centre@ASME I A partner in your business growth journey
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TZID:Asia/Singapore
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DTSTART:20250101T000000
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DTSTART;TZID=Asia/Singapore:20251127T140000
DTEND;TZID=Asia/Singapore:20251127T160000
DTSTAMP:20260613T064144
CREATED:20251010T071907Z
LAST-MODIFIED:20251010T071907Z
UID:4256-1764252000-1764259200@www.smecentre-asme.sg
SUMMARY:Marketing Meets IP: Crafting Smart Strategies for Stronger Brands
DESCRIPTION:Your brand is one of the most important investments you can make in your business.\nIt’s the identity that tells the world who you are\, what you stand for and how you want to\nbe recognized. More than a logo or a tagline\, your full brand proposition translates into\nthe promises customers can count on\, the experiences they receive and the reputation\nthey trust over time. A clear\, consistent brand builds trust\, differentiates you from\ncompetitors and creates loyalty – ultimately driving preference\, pricing power and\ngrowth.\nJoin us for this webinar to learn how to build a strong brand\, differentiate from\ncompetitors and protect your brand! \nHIGHLIGHTS \n\nThe meaning of a Brand and Branding\nSteps to create a Brand Development Framework\nConducting a Brand Audit\nIdentify Gaps in Brand Perception\nReinforcing your Brand Positioning with Standards\nIP Management for Your Brand\n\nSPEAKERS \n\n\n\n\n\n\n\nDaniel Tan\nAsst. Business Development    Manager\, Team Lead\nSME Centre@ASME\nLow Jin Wei\nPartner Lead\, Senior IP\nStrategist\nIPOS International\n\n\n\n  \n 
URL:https://www.smecentre-asme.sg/event/marketing-meets-ip-crafting-smart-strategies-for-stronger-brands/
LOCATION:Online Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.smecentre-asme.sg/wp-content/uploads/2025/10/Branding-Banner.jpg
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