Image source: TODAY / SME Diaries / May 29, 2022

Han Seng Thye Medical Products Trading, a traditional Chinese medicine (TCM) shop in the heartland has been around for decades. Like many other businesses, they were badly hit when the Covid-19 pandemic severely disrupted Singapore’s economic activity, especially during the circuit breaker period and movement restrictions.

Mr Chong Leong Thye, the owner, was having uncertainty over how to sustain his business, retain existing the customers as well as attract new customers.

With the support of our business advisor, Thomas Wang, and the Heartland Go Digital initiative, the traditional TCM business pushed further efforts on going digital and has now adopted cashless payments, their e-commerce store and also became a Shopee seller.

Thomas had also provided insights on Shopee’s monthly discount vouchers which would be helpful to move their piling inventories to counter the perishables’ expiry dates. After onboarding Shopee’s platform, this has helped them to expand their customer base and product range, on top of their TCM products.

As they embark on this journey with the assistance of our Business Advisor, they are discovering that digitalisation can help them strengthen their brand affinity. They also see that e-commerce helps them reach new audiences and new markets.

Read full article here.