EE Music article

Image source: TODAY / Voices / June 12, 2022

EE Music Singapore was established in 2015 as a traditional music education centre in Singapore. They have built a strong reputation within the music industry as a center of excellence that is focused on providing quality and progressive piano education for young learners.

Their business was doing well and managed to expand its outlets in Singapore and also China within 4 years until the Covid-19 pandemic hit. Many foreign teachers in Singapore have returned home. This sudden change can be difficult to adjust to, especially if youโ€™re not sure what the future holds.

To overcome this, EE Music transformed their centre to include edu-tech in their music education, which has helped them emerge stronger when Covid-19 hits us. By harnessing the power of artificial intelligence and algorithms, they can generate teaching content that is tailored to the needs of each student. This content can be used to supplement or replace traditional teaching methods, providing a more personal and effective learning experience for students of all ages.

They had approached the SME Centre@ASME and were assisted by our Business Advisor,ย Jonathan Choy, who provided them with useful business advisory and recommendations on how to transform into a full-fledged music tech brand. Jonathan also encouraged them to patent their inventions and Intellectual Property with the support of the Market Readiness Assistance (MRA) grant from Enterprise Singapore and also connected them with the Singapore Business Federation (SBF) to support their internationalisation efforts.

This new direction will allow the company to tap into new markets and broaden its reach. With their knowledge and expertise in music education, they will be able to offer a unique and valuable service to students and teachers alike.

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